[Nike & Jacquemus] by Dave Arredondo

Visual Development | Concept Design | AI & Sketch to Render

This project explores the creation of a retrofuturistic collection inspired by 1980s design language, between Nike and Jacquemus's minimalist elegance. Starting with AI explorations and moving through hand-drawn sketches to final renderings & marketing, the process focused on blending vintage athletic aesthetics with a sculptural, modern silhouette.

The palette is grounded in soft creams and pastels, with textures that elevate the sneaker into a wearable object of art, featuring premium leather and subtle tonal detailing. Open, airy environments inspired by the warmth of Mexico and the Mediterranean set the tone for clean, minimalist visual narratives.

From concept to finish, this whole collection reflects a balance between wearable sport-tech innovation and understated luxury.